[Smalltalk]

Bringing Innovations to Market

The June 2004 issue of Harvard Business Manager has an interesting article by Bhaskar Chakravorti on bringing innovations successfully to today's networked markets. Chakravorti examines Adobe's market introduction strategy for Acrobat and explains why traditional marketing strategies won't work for innovations. The article originally appeared in the March 2004 issue of Harvard Business Review. The author, a Monitor Group partner, also has a book on this topic.